With every single European country being active in the dairy sector, it is estimated that the total EU milk production is around 155 million tonnes each year. With around 21 million cows, the EU is the world’s largest exporter of cheese and skimmed milk powder. As the number of cows in Europe is decreasing, the European dairy sector needs to improve its production process to remain competitive on the world market.
There is a large variety of farm and herd sizes, each requiring their individual approach and solution. However, production differences and the gap between technology levels on dairy farms are quickly decreasing. The sector is rapidly adopting new technological solutions that offer decision support to optimise productivity through enhanced levels of fertility while improving animal welfare. This adoption is crucial to decrease the environmental impact and at the same time create more value in the dairy industry to meet the demand for healthy, protein rich products.